Kevin Kelly published his book, "New Rules for the New Economy" in 1999. His book seems to be foreshadowing for customers and companies. I found this chapter title to be intriguing, and the reason I chose to write about it. To me, embrace the swarm means to embrace technology, embrace a network of users interfacing, embrace the future and all the possibilities it holds.
Kelly talks about things that have already happened in less than 10 years. He talks about Playstation's being connected. Today, we have that with online gaming through Playstation and X-Box. We have online gaming connecting millions of gamers worldwide. With the advent of MySpace and Facebook, we have seen social network from its birth to becoming more and more advanced daily.
We have seen companies going from big back room servers to cloud computing. Technology is being embraced and that is the point Kelly was making with his introductory chapter. And we have seen companies that have failed to grasp and utilize technology effectively. Kelly makes the point that customers will be the driving force in the future and that seems to be the case in point we see today.
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