Kevin Kelly published his book, "New Rules for the New Economy" in 1999. His book seems to be foreshadowing for customers and companies. I found this chapter title to be intriguing, and the reason I chose to write about it. To me, embrace the swarm means to embrace technology, embrace a network of users interfacing, embrace the future and all the possibilities it holds.
Kelly talks about things that have already happened in less than 10 years. He talks about Playstation's being connected. Today, we have that with online gaming through Playstation and X-Box. We have online gaming connecting millions of gamers worldwide. With the advent of MySpace and Facebook, we have seen social network from its birth to becoming more and more advanced daily.
We have seen companies going from big back room servers to cloud computing. Technology is being embraced and that is the point Kelly was making with his introductory chapter. And we have seen companies that have failed to grasp and utilize technology effectively. Kelly makes the point that customers will be the driving force in the future and that seems to be the case in point we see today.
Wednesday, March 23, 2011
Wednesday, March 9, 2011
It's a flat, flat world
Thomas Friedman;s speech which coincided with the release of his book "The World is Flat" is a powerful, enlightening, and scary proposition he discusses. Friedman discusses in his speech the reason he felt compelled to write the book and goes over the first three chapters with the audience to give his perspective on the way he sees the globalization of the world.
If one agrees with the premise that the world is indeed getting flat with globalization occurring, then this can benefit a knowledge based company. To be successful as a knowledge based company, the company is going to have to be forward thinking. The days of thinking and projecting what can be successful in your own country are gone. To be successful, a company is going to have to be competitive globally. As the world gets flatter, the competition for consumers is going to increase. As Friedman clearly stated, the days of going global for your country ended a long time ago, and it is now the time of the individual going globally.
One other factor that is contributing to a more rapid pace of flattening of the world is what Friedman called the "steroids" of technology. As individual technology grows ever more powerful, the effect is going to be felt worldwide and at a faster pace. One example that is in the news as of late, is how fast news in other countries is posted to the web via You Tube or Twitter. This knowledge which used to take weeks or months to receive is practically available immediately after the incident happens. Technology is growing and companies need to stay at the tip of the technological spear to stay competitive. As discussed earlier in the Hallmark case, it is not feasible or practical to look at the past to see how to improve, Companies today must look forward to see how to grow and to decide on future operations.
As Friedman stated numerous times when discussing his book, while we were sleeping, the world has caught up with the US as far as being global competitors, and the future is how knowledge based companies react and respond to the flat world we all live in now.
If one agrees with the premise that the world is indeed getting flat with globalization occurring, then this can benefit a knowledge based company. To be successful as a knowledge based company, the company is going to have to be forward thinking. The days of thinking and projecting what can be successful in your own country are gone. To be successful, a company is going to have to be competitive globally. As the world gets flatter, the competition for consumers is going to increase. As Friedman clearly stated, the days of going global for your country ended a long time ago, and it is now the time of the individual going globally.
One other factor that is contributing to a more rapid pace of flattening of the world is what Friedman called the "steroids" of technology. As individual technology grows ever more powerful, the effect is going to be felt worldwide and at a faster pace. One example that is in the news as of late, is how fast news in other countries is posted to the web via You Tube or Twitter. This knowledge which used to take weeks or months to receive is practically available immediately after the incident happens. Technology is growing and companies need to stay at the tip of the technological spear to stay competitive. As discussed earlier in the Hallmark case, it is not feasible or practical to look at the past to see how to improve, Companies today must look forward to see how to grow and to decide on future operations.
As Friedman stated numerous times when discussing his book, while we were sleeping, the world has caught up with the US as far as being global competitors, and the future is how knowledge based companies react and respond to the flat world we all live in now.
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