In his presentation at Google headquarters, Professor Ariely in his introduction narrative, states he wants to understand why people with good intentions and experience, still manage to get things wrong. He then displays a few optical illusions which focuses the audience on the topic he is talking about. He spends a great deal of time talking of organ donations in Europe. The point he makes through research is that people are so used to doing things one way, or they assume that information is presented in a certain way that the resulting decision is one which is made illogically.
Professor Ariely through his research is able to show that people consistently make systematic and predictable decisions which in more times than not, are incorrect decisions. When applied to business and knowledge management, it is quite easy to see how this is done everyday by companies. For example, his study of the economist magazine subscription shows that how choices we make can be influenced by incorrect or misrepresented information. Professor Ariely clearly shows us that a decision we make is how we feel about information that we process, whether the choice is wrong or right.
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